Artisan (Ava AI BDR) pricing explained (2026): the real cost
verified 2026-05-31A full end-to-end campaign costs roughly 22 credits per prospect contacted (sourcing + enrichment + personalized sequence). The Intern plan's 12K credits/mo therefore covers about 12,000 / 22 = ~545 fully-worked prospects per month at $250/mo, i.e. roughly $0.46 per prospect. The Employee plan's 30K credits covers ~1,360 prospects/mo at $600/mo, about $0.44 per prospect. Bringing your own lead lists skips sourcing/enrichment credits and stretches the pool further, while heavy phone enrichment at 10 credits each drains it fast. Prices verified 2026-05-31 against artisan.co. prices change often, verify live
The tiers
Monthly and annual. The unit you pay against, per plan.
| tier | monthly | annual | what's included | unit |
|---|---|---|---|---|
| Free | $0 | $0 | 300 credits/mo; lead discovery, lists & enrichment, agent-swarm research, CSV import/export | credits/mo |
| Intern | $250verify live | $250 | 12K credits/mo; everything in Free plus HubSpot CRM sync, autonomous campaigns, deliverability monitoring, Slack integration; est. 1-12 positive replies/mo (human power dialer +$67/seat/mo) | credits/mo |
| Employee | $600verify live | $600 | 30K credits/mo; everything in Intern plus Salesforce sync, advanced campaign types, webhooks, full self-driving Ava (coming soon), priority support; est. 4-30 positive replies/mo | credits/mo |
| Enterprise | Customverify live | n/a | Custom credit volume; everything in Employee plus forward-deployed implementation, campaign strategy, dedicated CSM, SSO/SAML, advanced security, audit logs; est. 50+ positive replies/mo | credits/mo |
// pools and per-unit rates are volatile · verified 2026-05-31 · cells flagged verify live link to the live vendor page
It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause.
It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause. Heavy phone enrichment or ultra-personalization drains credits much faster. Headline prices are also annual-billed, and the human power dialer is a separate $67/seat/mo add-on.
See live pricing on Artisan (Ava AI BDR) →Worth it if
- You want to automate cold B2B outbound end-to-end, lead sourcing, enrichment, multi-channel personalized sequences, and reply handling, with a single autonomous AI agent instead of stitching together a data provider, an email sender, and an enrichment tool, and you are fine running on a metered credit pool rather than truly unlimited sends.
- Your usage stays inside the included allowance.
- You value outbound sales (AI BDR) over raw lowest cost.
Look elsewhere if
- It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause. Heavy phone enrichment or ultra-personalization drains credits much faster. Headline prices are also annual-billed, and the human power dialer is a separate $67/seat/mo add-on.
- You're highly cost-sensitive at scale.
- A cheaper tool in the comparison covers your use case.
Ready to try Artisan (Ava AI BDR)?
Start on the free tier (Free plan, 300 credits/mo), then size your plan with the numbers above.
Affiliate link · how we make money
Questions
How much does Artisan (Ava AI BDR) really cost?
A full end-to-end campaign costs roughly 22 credits per prospect contacted (sourcing + enrichment + personalized sequence). The Intern plan's 12K credits/mo therefore covers about 12,000 / 22 = ~545 fully-worked prospects per month at $250/mo, i.e. roughly $0.46 per prospect. The Employee plan's 30K credits covers ~1,360 prospects/mo at $600/mo, about $0.44 per prospect. Bringing your own lead lists skips sourcing/enrichment credits and stretches the pool further, while heavy phone enrichment at 10 credits each drains it fast.
Does Artisan (Ava AI BDR) have a free tier?
Free tier: Free plan, 300 credits/mo.
What's the catch with Artisan (Ava AI BDR)'s pricing?
It is metered, not "unlimited": the headline $250/$600 prices buy a fixed monthly credit pool, and a normal full-funnel campaign burns ~22 credits per prospect, so a plan that sounds like a flat fee actually caps you at a few hundred to ~1,400 worked prospects/month before enrollments pause. Heavy phone enrichment or ultra-personalization drains credits much faster. Headline prices are also annual-billed, and the human power dialer is a separate $67/seat/mo add-on.
Is Artisan (Ava AI BDR) worth it?
Artisan (Ava AI BDR) is worth it if you specifically need outbound sales (AI BDR). That's where it beats the alternatives. A full end-to-end campaign costs roughly 22 credits per prospect contacted (sourcing + enrichment + personalized sequence). The Intern plan's 12K credits/mo therefore covers about 12,000 / 22 = ~545 fully-worked prospects per month at $250/mo, i.e. roughly $0.46 per prospect. The Employee plan's 30K credits covers ~1,360 prospects/mo at $600/mo, about $0.44 per prospect. Bringing your own lead lists skips sourcing/enrichment credits and stretches the pool further, while heavy phone enrichment at 10 credits each drains it fast. If your usage is high-volume or budget is the priority, a cheaper tool in the comparison will do the same work for less.