ai sales agents · comparison

Best AI sales agents (2026)

AI sales agents automate prospecting, outreach and CRM work that used to need an SDR. The honest catch: most are priced per-seat or per-"agent" with usage on top, so the real cost depends on volume, not the sticker price. Below, every option is decoded into plain math and checked against the vendor's live page.

data + enrichmentClaythe GTM data engine behind most AI outbound
autonomous AI SDRArtisanAva runs outbound end to end, from $250/mo
cheapest all-in-oneApollo.iofree tier, then $49/seat
  1. Clay · ~$167/mo · GTM data enrichment and AI prospecting research
  2. Outreach · Custom (contact sales) · Enterprise sales teams running outbound at scale
  3. Salesloft · Custom (contact sales) · Enterprise sales teams running outbound at scale
  4. Gong · Custom (contact sales) · Revenue teams analyzing sales conversations at scale
  5. Apollo.io · $0 (Free) / $49 per seat/mo billed annually · AI-assisted B2B prospecting and outbound
  6. Lusha · Free, then ~$49.90/mo · B2B prospecting data

Pricing decoded and verified 2026-05-30 against each vendor's live page; volatile figures flagged "verify live".

Dirr is reader-supported. If you sign up through a link here we may earn a commission. It never changes the data or the order. Numbers come from each vendor's live pricing page; volatile ones are marked verify live.

ClayGTM data enrichment and…
OutreachEnterprise sales teams…
SalesloftEnterprise sales teams…
GongRevenue teams analyzing…
Apollo.ioAI-assisted B2B…
LushaB2B prospecting data
Artisan (Ava AI BDR)outbound sales
Qualified (Piper the AI SDR)Inbound AI SDR for…
11xoutbound AI SDR +…
AiSDRAutonomous outbound…
Reply.iooutbound SDR teams
Lemlistmultichannel cold…
InstantlyHigh-volume cold email…
Smartleadhigh-volume cold email…
Salesforce AgentforceSalesforce shops adding…
Actively AIenterprise per-account…
Roxenterprise AI revenue…
LightfieldAgentic AI CRM for…
Persana AIAI sales prospecting
entry price
~$167/moverify live
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$0cheapestverify live
Free, then ~$49.90/moverify live
$250/moverify live
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$3,750/moverify live
$250/mo
$59/user/mo
$69/mo
$47/moverify live
$39/monthverify live
~$2 per conversationverify live
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Freeverify live
$89/user/monthverify live
Free, then ~$68/moverify live
pricing model
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Quote-based per-seat…
Per-seat
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per-seat subscription +…
plan tier + credit-based…
subscription + credit…
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per-worker annual contract
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per-seat plan (Email…
per-seat plan…
Tiered subscription
flat monthly tiers · send…
Consumption-based: either…
custom enterprise
usage-based (Agent…
Per-seat SaaS…
plan tier + credit-based…
free tier
Free plan: $0/mo, ~100…most
No free tier and no…
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No free tier and no…
Yes, permanent Free…
Free plan: 40…
Free plan, 300…
No clearly documented…
None. No free plan or…
No free trial and no…
No free plan, 14-day…
No free plan
No free plan. 14-day…
14-day trial, no card
Free 100K Flex Credits
No free tier. Site…
Free Starter, ~2,000…
No permanent free plan.…
Free plan: $0/mo, ~50…
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Visit → Clay details →
Visit → Outreach details →
Visit → Salesloft details →
Visit → Gong details →
Visit → Apollo.io details →
Visit → Lusha details →
Visit → Artisan (Ava AI BDR) details →
Visit → Qualified (Piper the AI SDR) details →
Visit → 11x details →
Visit → AiSDR details →
Visit → Reply.io details →
Visit → Lemlist details →
Visit → Instantly details →
Visit → Smartlead details →
Visit → Salesforce Agentforce details →
Visit → Actively AI details →
Visit → Rox details →
Visit → Lightfield details →
Visit → Persana AI details →
Clay GTM data enrichment and AI prospecting research
entry price ~$167/moverify live
pricing model Credit-based subscription split into Data Credits (provider data) and Actions (platform usage); annual or monthly billing, with Enterprise custom-quoted.
free tier Free plan: $0/mo, ~100 Data Credits and 500 Actions per month, unlimited seats/tables (up to 200 rows per table), Claygent and multi-provider waterfalls included.most
self-host No
mcp Server
Visit Clay → details →
Lusha B2B prospecting data
entry price Free, then ~$49.90/moverify live
pricing model plan tier + credit-based usage (1 credit per email, 10 credits per phone reveal)
free tier Free plan: 40 credits/month, browser extension and basic prospecting, no credit card required
self-host No
mcp Both
Visit Lusha → details →
Qualified (Piper the AI SDR) Inbound AI SDR for Salesforce shops
entry price Custom (contact sales)verify live
pricing model Quote-based annual platform fee across three tiers (Premier, Enterprise, Ultimate). No published list prices; Qualified deliberately rejected per-conversation/consumption pricing in favor of flat predictable packages sized to a human SDR's cost.
free tier No clearly documented free tier; demo-led sales process. Some third-party listings mention a 7-day Piper trial, but this is not confirmed on Qualified's own site.
self-host No
mcp None
Visit Qualified (Piper the AI SDR) → details →
AiSDR Autonomous outbound email + LinkedIn prospecting
entry price $250/mo
pricing model Subscription billed quarterly in advance, priced by monthly volume of AI messages and lead-search credits; unlimited seats. Annual prepay gives ~20% off. Enterprise is custom-quoted.
free tier No free trial and no free tier. You can chat with the AI or use the free AI Strategist/GTM recommendation tool before buying, but running outreach requires a paid plan.
self-host No
mcp None
Visit AiSDR → details →
Salesforce Agentforce Salesforce shops adding AI agents
entry price ~$2 per conversation (usage-based)verify live
pricing model Consumption-based: either $2 per conversation or Flex Credits charged per agent action (no per-seat license). Requires an underlying Salesforce edition plus often Data Cloud.
free tier Free 100K Flex Credits (200K in US/global) via the $0 Salesforce Foundations add-on for Enterprise Edition+, plus a free Agentforce Developer Edition for prototyping. One-time grant, not a monthly refresh.
self-host No
mcp None
Visit Salesforce Agentforce → details →

// scraped weekly · every cell carries source + date · volatile cells flagged verify live

FAQ

What is the best AI sales agent?

It depends on the job: Clay is the data and enrichment engine behind most AI outbound; Artisan (Ava) and 11x are full autonomous AI SDRs that run sequences end to end; Apollo.io is the cheapest all-in-one, with a free tier and $49/seat. Enterprise teams lean on Outreach, Salesloft and Gong.

How much do AI sales agents cost?

Apollo starts free or ~$49 a seat. Data platforms like Clay run from ~$167/mo on credits. Dedicated AI SDRs cost more and bill by volume or per worker (Artisan from $250/mo, AiSDR ~$900/mo, 11x from $3,750/mo). Enterprise suites like Outreach, Salesloft and Gong are quote-only.

Can AI sales agents do outbound calls?

Most sales agents here are text-first (email and LinkedIn). For outbound phone calls, use a dedicated voice platform (Vapi, Retell, Bland) or a worker like 11x that pairs outreach with calling.

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