Terms of service

1. Who this agreement is with

dirr is a product of Lymn Media AB, a company registered in Sweden. When these terms say "we" or "us" they mean that company, and when they say "you" they mean the business buying the service. Full details are at the bottom of this page.

These terms, the package you chose at checkout, our acceptable use policy and our data processing terms together form the whole agreement between us.

Acceptable use policyData processing terms

2. Business customers only

dirr is sold to businesses. By subscribing you confirm you are buying for a trade, business, craft or profession and not as a consumer. Sole traders count as businesses when the site is for the trade they run.

If you are not buying for a business, do not subscribe. Tell us instead and we will refund you in full.

3. The service

We design, build, host and run a website for your business as a monthly subscription. What your package includes is listed on the pricing page and shown again at checkout before you pay.

We build from what you tell us in the intake and from what is publicly available about your business. A person at dirr reviews the site before it goes live and you get to approve it.

What each package includes

4. What you pay

The price of your package, billed monthly in advance through Stripe. There is no setup fee and no charge for going live.

Prices are shown in US dollars and exclude VAT, sales tax and any other tax. Where we are required to charge tax, it is added at checkout. If you are a business in the EU outside Sweden, add your VAT number at checkout and we invoice under the reverse charge.

We can change the price of a package. A price change never applies inside a term you have already started. It applies from your next term, and we tell you at least 60 days before it takes effect.

5. The 12 month term

Your plan runs for an initial term of 12 months, starting on the day your first payment is taken. The price is billed monthly, and the 12 months are what you are committing to. You are told this before you pay, on the same screen as the price.

Apart from the 30 day money back guarantee in section 6, the 12 monthly payments of the initial term are payable whether or not you keep using the site. This is what pays for the design and build work, which happens in the first weeks and is not spread across the year.

You can decide at any point during the term that you do not want to renew. Do it yourself in the billing portal, in the same place and in as few clicks as it took to sign up. Nothing stops that day: billing and your site both run to the end of the term you paid for, and then the plan ends with nothing further to pay.

6. 30 day money back

Not happy in your first 30 days? Tell us at dirr.ai/contact and we refund everything you have paid, in full, with no questions and no conditions. The 12 month term ends with the refund and you owe nothing more.

The 30 days run from the date of your first payment. This is your no risk window and it is the reason we can ask for a year.

7. After the first 12 months

When the initial term ends the plan continues month to month at the same price unless we told you about a change under section 4. You can cancel it any time from the billing portal, effective at the end of the month you have paid for.

We email you before the initial term ends, so the roll-over is never something you find out about on a statement.

8. Missed payments

If a payment fails we retry it and email you. If the account is still unpaid after 21 days we can take the site offline until it is current. We do not delete anything at that point.

Suspending a site does not end the term. The unpaid months of the initial term remain payable, and if the account stays unpaid we can end the agreement and claim them.

9. What we need from you

Accurate information about your business, answers when we ask for them, and the right to use anything you send us for your site. If you give us logos, photos or text, you confirm you are allowed to use them and to let us publish them for you.

If you connect your own domain, you make the DNS change or authorise us to. We cannot go live on your domain without it.

10. What is yours

Your content. The text you wrote or approved, the photos and logos you sent us, your business information, and the enquiries your contact form collects. Those are yours, they were always yours, and nothing in this agreement transfers them to us.

Your domain. You buy and hold it in your own name at your own registrar, and we only point it at your site with DNS records. We do not sell, register or hold domains, so there is nothing to reclaim from us if you leave, and nothing we could hold hostage if we wanted to.

If you leave, ask us and we send you your content and your leads in a usable format, free. That is your data, and getting it back is not conditional on anything.

11. What is ours

The website itself. The design, the layout, the templates, the styling and the code that render your pages are ours and stay ours, along with the dirr platform that builds and runs them. Your subscription buys the right to have that website published and run for your business while the subscription lasts. It is a licence for the term, not a purchase, and it is not a work made for hire.

So when the subscription ends, the website ends with it. The site comes down, and there is no handover: no code, no template files, no design source, no copy of the built site to take to another host. Section 10 is the boundary. You get your content and your data back in full, because that is yours. The thing that was built around it does not come with it.

Two consequences worth stating plainly rather than leaving you to discover them. Cancelling does not leave you with a website, it leaves you with your content and your domain, which is what you brought. And redirecting your own domain elsewhere does not carry the site with it, because the site never lived at the domain, it lives here.

If you do want to own the site outright, ask. We can price a buyout and put it in writing. It is a different transaction at a different price, and it only exists if we both sign something that says so.

12. How we use AI

Parts of dirr are AI, and we would rather say so than have you work it out. The chat that collects your brief is an AI assistant, not a person. The first drafts of your pages, and the layouts and images we propose, are generated by AI systems from what you tell us and from what is publicly available about your business.

A person at dirr reviews every page before it goes live, and you approve it. Even so, you are the one who knows your business: you are responsible for confirming that prices, services, claims and credentials on your site are correct. Send an edit request and we fix anything that is not.

We do not let AI providers train models on your data. See the privacy policy for who processes what.

Privacy policy

13. Edit requests

Each package includes a number of edit requests per billing month, listed at checkout and shown in your dashboard. Unused requests do not roll over. Larger changes, like a new page or a rebuild, are quoted separately.

14. Acceptable use

dirr is for real businesses with lawful content. The acceptable use policy sets out what we will not host. We can decline or take down content that breaks it, and we tell you when we do.

Acceptable use policy

15. Availability and support

We work to keep your site fast and online around the clock, and we monitor it. Like every hosting service we cannot promise zero interruptions, and we do not offer a contractual uptime guarantee at these prices.

Support runs Monday to Friday, by email at the address in the company details below or through dirr.ai/contact. We are based in Sweden and work on Central European Time, so a message sent during a US afternoon is usually answered the next morning your time. We aim to answer everything within one business day.

16. Selling to the United States from Sweden

Most of our customers are in the United States and we are a Swedish company. Practically, that means three things worth stating plainly.

We bill in US dollars through Stripe, so nothing about the currency is a surprise on your statement. Because we are outside the US and you are buying for a business, we do not charge US sales tax unless a state requires us to, in which case Stripe adds it at checkout and it appears on your invoice.

Your data is handled to European standards, which are stricter than most US ones, and those protections apply to you whether or not the law where you are would require them. The privacy policy explains what that means in practice.

Privacy policy

17. Personal data

We handle personal data in two different roles, and they have different rules. For your account and the people at your business, we are the controller and the privacy policy explains what we do. For the people who visit your site and fill in your contact form, you are the controller and we act on your instructions, which is what the data processing terms are for.

The data processing terms apply automatically to every subscription. You do not need to sign anything separately, though we will sign a copy if your own compliance needs one.

Privacy policyData processing termsSubprocessors

18. Changes to the service and to these terms

We improve the product continuously, so the service will change. We do not remove something material from your package during a term you have paid for.

We can change these terms. If a change is material and affects you, we email you at least 30 days before it takes effect. If you do not accept it, you can end your plan on the date it takes effect and you owe nothing for the remaining months of the term. Carrying on after that date means you accept the change.

19. Our liability

We are liable to you for direct loss we cause, up to the total amount you paid us in the 12 months before the claim arose.

We are not liable for lost profit, lost business, lost bookings, lost or corrupted data, or any indirect or consequential loss. Nothing in this section limits liability for intent, gross negligence, or anything that cannot be limited under Swedish law.

We are not liable for problems caused by things outside our control, including your registrar, your own hosting decisions, or an outage at an infrastructure provider.

20. When we can end the agreement

We can end the agreement immediately if you break the acceptable use policy in a serious way, if the account stays unpaid after suspension, or if you become insolvent. If we end it for one of those reasons, the remaining months of the initial term stay payable.

We can also decide to stop offering the service. If we do, we give you at least 90 days notice, refund the unused part of anything you have paid, and give you a copy of your content.

21. Law and disputes

This agreement is governed by Swedish law, without regard to its conflict of law rules. The UN Convention on Contracts for the International Sale of Goods does not apply.

Disputes go to Stockholm District Court (Stockholms tingsrätt) as the court of first instance. Before that, talk to us. Most of what ends up in a dispute is a site nobody fixed, and we would much rather fix it.