Persana AI pricing explained (2026): the real cost
verified 2026-06-02On the Starter plan (~$68/mo billed annually, ~24,000 credits/yr = ~2,000 credits/mo), pure email enrichment at 1 credit each gets you ~2,000 verified emails/mo (~$0.034/email). But phone numbers cost ~10 credits each, so spending the same allowance on phones yields only ~200 numbers/mo (~$0.34/phone) — and CRM sync (HubSpot/Salesforce) is locked until the Pro plan at ~$400/mo. Prices verified 2026-06-02 against persana.ai. prices change often, verify live
The tiers
Monthly and annual. The unit you pay against, per plan.
| tier | monthly | annual | what's included | unit |
|---|---|---|---|---|
| Free | $0verify live | n/a | ~50 email credits/mo, 5 phone lookups, 100+ data sources, no credit rollover | per month |
| Starter | $68verify live | $68 | ~24,000 credits/yr (~2,000/mo), credit rollover, templates, AI agent access | per month (billed annually) |
| Growth | $151verify live | $151 | ~60,000 credits/yr (~5,000/mo), sequencing integrations, lookalike finder | per month (billed annually) |
| Pro | $400verify live | $400 | ~216,000 credits/yr (~18,000/mo), native CRM (HubSpot/Salesforce), ABM, job-change tracking | per month (billed annually) |
| Unlimited | $600verify live | $600 | ~600,000 credits/yr, AI agents/autopilot, unlimited enrichments, built-in sending, Slack support | per month (billed annually) |
| Enterprise | Customverify live | n/a | Everything in Unlimited plus AI SDRs, custom playbooks, dedicated account team | custom (contact sales) |
// pools and per-unit rates are volatile · verified 2026-06-02 · cells flagged verify live link to the live vendor page
The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.
The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.com). The pricing page and demo CTAs are still live, so a new buyer can be misled into signing up for a product that is effectively wound down, verify current availability before purchasing.
See live pricing on Persana AI →Worth it if
- You want a budget Clay-style enrichment and prospecting tool with AI agents and waterfall email/phone data — but be aware the standalone platform is being sunset into Rox, so treat it as transitional rather than something to commit to new.
- Your usage stays inside the included allowance.
- You value AI sales prospecting over raw lowest cost.
Look elsewhere if
- The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.com). The pricing page and demo CTAs are still live, so a new buyer can be misled into signing up for a product that is effectively wound down — verify current availability before purchasing.
- You're highly cost-sensitive at scale.
- A cheaper tool in the comparison covers your use case.
Ready to try Persana AI?
Start on the free tier (Free plan: $0/mo, ~50 email credits/mo + 5 phone lookups, 100+ data sources (no rollover)), then size your plan with the numbers above.
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Questions
How much does Persana AI really cost?
On the Starter plan (~$68/mo billed annually, ~24,000 credits/yr = ~2,000 credits/mo), pure email enrichment at 1 credit each gets you ~2,000 verified emails/mo (~$0.034/email). But phone numbers cost ~10 credits each, so spending the same allowance on phones yields only ~200 numbers/mo (~$0.34/phone) — and CRM sync (HubSpot/Salesforce) is locked until the Pro plan at ~$400/mo.
Does Persana AI have a free tier?
Free tier: Free plan: $0/mo, ~50 email credits/mo + 5 phone lookups, 100+ data sources (no rollover).
What's the catch with Persana AI's pricing?
The standalone Persana platform is being sunset after the team joined Rox: billing was suspended Apr 1, 2026 and the platform/data sunset was set for early May 2026, with migration pushed to Rox (support@rox.com). The pricing page and demo CTAs are still live, so a new buyer can be misled into signing up for a product that is effectively wound down — verify current availability before purchasing.
Is Persana AI worth it?
Persana AI is worth it if you specifically need AI sales prospecting. That's where it beats the alternatives. On the Starter plan (~$68/mo billed annually, ~24,000 credits/yr = ~2,000 credits/mo), pure email enrichment at 1 credit each gets you ~2,000 verified emails/mo (~$0.034/email). But phone numbers cost ~10 credits each, so spending the same allowance on phones yields only ~200 numbers/mo (~$0.34/phone) — and CRM sync (HubSpot/Salesforce) is locked until the Pro plan at ~$400/mo. If your usage is high-volume or budget is the priority, a cheaper tool in the comparison will do the same work for less.