Apollo.io review
★ 4.1/5Sales intelligence platform
Apollo.io is an end-to-end AI sales platform combining a 230M+ contact and 30M+ company B2B database with prospecting, enrichment, multichannel sequencing, a dialer, and conversation intelligence. Its AI layer (Apollo AI assistant and outbound automation) drafts personalized emails, scores and prioritizes leads, and surfaces signals so reps can run outreach from one tool instead of stitching together separate data, sequencing, and dialer products.
Affiliate link · how we make money
Best for AI-assisted B2B prospecting and outbound. Apollo.io starts $0 (Free) / $49 per seat/mo billed annually on a per-seat subscription + credit-based usage model. Headline prices are per seat billed annually; month-to-month is roughly 20% higher ($59/$99/$149). A real team commitment starts at Basic around $588/seat/yr, and the Organization tier requires a 3-seat minimum, so entry there is about $4,284/yr ($357/mo) before any add-ons. The true variable cost is credits: email reveals cost roughly 1 credit but mobile/phone reveals cost far more, credits do not roll over month to month, and once you run out you buy more at about $25 per 1,000 credits on annual plans.
Spec
The gotcha
The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast.
Decode the real cost →Best for
- You want a single platform that combines a massive verified B2B contact database with AI-driven prospecting, enrichment, and multichannel outreach so your sales team can replace several point tools at once.
source: apollo.io/pricing →
Apollo.io pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Free | $0verify | $0 | ~1,200 credits/yr (100/mo), 5 mobile credits/mo, 2 active sequences, 250 emails/day, Chrome extension | per user |
| Basic | $59verify | $49 | Unlimited email credits, ~30,000 data credits/yr, advanced filters, email tracking, CRM integration | per seat/mo |
| Professional | $99verify | $79 | Unlimited email credits, ~48,000 data credits/yr, US/Canada auto-dialer (~4,000 min), A/B testing, unlimited sequences | per seat/mo |
| Organization | $149verify | $119 | ~72,000 data credits/yr, international dialer (~8,000 min), custom workflows, advanced security and SSO | per seat/mo (min 3 seats) |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
Compare Apollo.io with…
Questions
How much does Apollo.io cost?
Apollo.io starts $0 (Free) / $49 per seat/mo billed annually. Headline prices are per seat billed annually; month-to-month is roughly 20% higher ($59/$99/$149). A real team commitment starts at Basic around $588/seat/yr, and the Organization tier requires a 3-seat minimum, so entry there is about $4,284/yr ($357/mo) before any add-ons. The true variable cost is credits: email reveals cost roughly 1 credit but mobile/phone reveals cost far more, credits do not roll over month to month, and once you run out you buy more at about $25 per 1,000 credits on annual plans.
Can you self-host Apollo.io?
No, Apollo.io is cloud-only.
Does Apollo.io support MCP?
Apollo.io supports MCP as Server, so it works with assistants like Claude and ChatGPT.
What's the catch with Apollo.io's pricing?
The sticker price is misleading. Apollo is credit-metered: every contact/mobile reveal and export consumes credits that expire monthly (no rollover), and once you run out you pay ~$0.20/credit overages in 250-credit minimum chunks, so the bill scales with usage, not just seats. The Organization tier (where API access and the international dialer live) also forces a 3-seat minimum (~$4,284/yr). The deep features like phone reveals cost roughly 8x more credits than emails, so heavy dialing burns through allotments fast.