Instantly review
★ 3.7/5Cold email platform
All-in-one cold email outreach and sales engagement platform with an AI Sales Agent (AI SDR), a B2B lead database (SuperSearch), unlimited email-account warmup, deliverability and inbox-placement tooling, a native CRM, and AI campaign generation. It is built for sending cold email at volume across many sending accounts.
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Best for High-volume cold email and AI SDR. Instantly starts $47/mo (Growth Outreach, billed monthly) on a Tiered subscription, sending plan plus separate credit plan model. Real budget is two stacked subscriptions. The Outreach plan ($47 to $358/mo) covers sending and warmup; lead data and AI agent usage are a SEPARATE credit subscription (Leads/AI plans from $47/mo, $197+/mo for high credit volume). The advertised $37.60/mo is annual-only Growth, capped at 5,000 emails. Most teams running cold email at volume land at Hypergrowth ($97/mo Outreach) plus a Leads/AI credit plan, so a realistic monthly spend is roughly $150 to $300 once both lines are added.
Spec
The gotcha
The headline low price is misleading two ways: the cheapest $37.60/mo figure is annual-billed Growth, capped at just 5,000 emails and 1,000 contacts; and lead data and AI agent usage run on a SEPARATE credit-based subscription on top of the Outreach plan, so the AI SDR and lead finder are not included in the email-sending price. There is no permanent free tier, only a 14-day trial.
Decode the real cost →Best for
- You want to run high-volume cold email outreach at scale with unlimited sending accounts, automated warmup, a built-in lead database, and an AI agent that writes and runs campaigns end to end.
source: instantly.ai/pricing →
Instantly pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Growth (Outreach) | $47verify | $37.60/mo | 5,000 emails/month, 1,000 uploaded contacts, unlimited email accounts & warmup, chat support | per month |
| Hypergrowth (Outreach) | $97verify | $77.60/mo | 100,000 emails/month, 25,000 uploaded contacts, unlimited email accounts & warmup, Unibox, premium live support | per month |
| Light Speed (Outreach) | $358verify | $286.30/mo | 500,000+ emails/month, 100,000 uploaded contacts, SISR dedicated IP rotation, everything in Hypergrowth | per month |
| Enterprise (Outreach) | Customverify | n/a | 500,000+ emails/month, 100,000+ contacts, dedicated account manager, private deliverability network, everything in Light Speed | custom |
| Growth (Leads/AI credits) | $47 | n/a | ~1,500-2,000 credits for SuperSearch lead database & AI tools | per month |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does Instantly cost?
Instantly starts $47/mo (Growth Outreach, billed monthly). Real budget is two stacked subscriptions. The Outreach plan ($47 to $358/mo) covers sending and warmup; lead data and AI agent usage are a SEPARATE credit subscription (Leads/AI plans from $47/mo, $197+/mo for high credit volume). The advertised $37.60/mo is annual-only Growth, capped at 5,000 emails. Most teams running cold email at volume land at Hypergrowth ($97/mo Outreach) plus a Leads/AI credit plan, so a realistic monthly spend is roughly $150 to $300 once both lines are added.
Can you self-host Instantly?
No, Instantly is cloud-only.
Does Instantly support MCP?
Instantly supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with Instantly's pricing?
The headline low price is misleading two ways: the cheapest $37.60/mo figure is annual-billed Growth, capped at just 5,000 emails and 1,000 contacts; and lead data and AI agent usage run on a SEPARATE credit-based subscription on top of the Outreach plan, so the AI SDR and lead finder are not included in the email-sending price. There is no permanent free tier, only a 14-day trial.