Make
vs Copy.aiLowest entry price (~$9/mo) with a simple per-operation model instead of Copy.ai's hybrid per-seat + workflow credits.
alternatives
The cheapest alternative to Copy.ai is Vapi ($0.05/min (platform fee; +model & telephony pass-through)). If you want to self-host, Retell AI can run on your own infrastructure. Below: the strongest alternatives, ranked, with the real reason to switch.
Pricing decoded and verified 2026-05-31 against each vendor's live page; volatile figures flagged "verify live".
Copy.ai is positions itself as "the first AI-native GTM (go-to-market) platform." Originally an AI copywriting tool, Copy.ai pivoted to a marketing and sales operations platform built around Workflows (codified multi-step processes) and Copy Agents (autonomous agents that run prospecting, content, enrichment, and outreach across a team). The drawback: The big price cliff: the affordable $29/mo "Chat" plan is just chat with unlimited words, it does NOT include Workflows or Agents, which are the entire reason to use Copy.ai as a GTM platform. Those start at the $1,000/mo Growth tier, so the marketed go-to-market AI platform realistically costs $12,000/yr minimum, not $29/mo. Beware outdated comparison articles still quoting a $49 "Pro" or $249 "Team" workflow tier; that self-serve middle ground is gone from the current live prices page.
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Ordered by how cleanly they replace Copy.ai.
Lowest entry price (~$9/mo) with a simple per-operation model instead of Copy.ai's hybrid per-seat + workflow credits.
Built around multi-agent "teams" with a transparent dual meter.
Biggest free tier (5,000 credits/mo) and strong for data-heavy flows.
The most hands-off "AI employee" with voice/phone, if you want done-for-you.
Artisan is an autonomous AI BDR platform built around "Ava," an AI sales agent that runs end-to-end outbound on autopilot: finding and enriching leads from a 250M+ verified B2B contact database, writing and sending personalized multi-channel sequences across email and LinkedIn, then handling replies and booking meetings into your CRM. You point it at an ICP and it sources, enriches, sequences, and follows up without a human BDR driving each step.
11x sells autonomous "digital workers" for go-to-market teams. Alice is an AI SDR that runs outbound prospecting end to end (lead research and enrichment from 50+ sources, ICP matching, and multi-channel sequencing across email, LinkedIn, SMS and phone), while Julian handles inbound voice and chat qualification.
Developer-first voice AI platform for building, testing, and deploying low-latency phone and voice agents. Vapi orchestrates speech-to-text, an LLM, and text-to-speech behind one API, handling telephony, turn-taking, interruptions, and tool calling so you wire in your own providers.
Retell AI is a developer-friendly AI voice agent platform for automating inbound and outbound phone calls. It bundles speech-to-text, a proprietary low-latency turn-taking model (~600ms), TTS, LLM orchestration, telephony, batch calling and post-call analytics into one usage-based stack you can run via a no-code dashboard or API.
Enterprise AI voice-agent platform that automates inbound and outbound phone calls 24/7 on Bland's own proprietary, vertically integrated stack (LLM, real-time STT, premium TTS/voice cloning, and telephony all in-house). Built for high-volume teams that need sub-second latency, full call observability, and SOC 2 / HIPAA / PCI compliance.
Jasper positions itself as the agent workspace built for modern marketing teams, an AI marketing execution platform that turns strategy into on-brand content at scale. It centers on 100+ purpose-built marketing agents, a Canvas collaboration surface, and brand-voice controls that keep output aligned to your guidelines.
The "AI Search Growth Engine", a marketing and SEO agent platform that unifies traditional SEO with AI search visibility (GEO). It tracks brand mentions across up to 10 AI platforms (ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Grok, and more) and runs agents to fix the content and citations that drive that visibility.
Website visitor identity resolution and AI audience activation platform for Shopify and e-commerce brands. Its X-Ray pixel de-anonymizes site visitors across devices and browsers, and the Alfred AI Audience Agent trains on first-party data to build and sync addressable audiences into Klaviyo and Meta for email and ad retargeting.
All-in-one cold email outreach and sales engagement platform with an AI Sales Agent (AI SDR), a B2B lead database (SuperSearch), unlimited email-account warmup, deliverability and inbox-placement tooling, a native CRM, and AI campaign generation. It is built for sending cold email at volume across many sending accounts.
Apollo.io is an end-to-end AI sales platform combining a 230M+ contact and 30M+ company B2B database with prospecting, enrichment, multichannel sequencing, a dialer, and conversation intelligence. Its AI layer (Apollo AI assistant and outbound automation) drafts personalized emails, scores and prioritizes leads, and surfaces signals so reps can run outreach from one tool instead of stitching together separate data, sequencing, and dialer products.
Cold email outreach and AI outbound platform built around deliverability infrastructure (unlimited mailboxes, automated warmup, per-campaign IP rotation) plus autonomous SmartAgents that research leads, write personalized emails, and manage replies. It targets high-volume senders and agencies running multiple client workspaces.
No-code platform for building and deploying AI customer-support agents trained on your own data, deployable across website chat, WhatsApp, Slack, email, and voice/telephony. Agents resolve tickets, take actions via API (AI Actions), and escalate to a human when they hit their limits.
AI customer service agent ("the AI agent customers want to talk to") that resolves support questions using your own help content and knowledge base, with a claimed 67% average automation rate. Lyro Actions let it perform autonomous tasks like checking order status, starting returns, updating accounts, and qualifying leads, and it can connect to your CRM, billing, or database over MCP.
Enterprise-ready, no-code AI voice agent platform for automating inbound and outbound phone conversations at scale. Positions as an end-to-end Voice AI platform with in-house telephony, a visual flow designer, and 200+ integrations across CRM, calendar, and helpdesk tools.
No-code chat marketing automation platform for building AI-assisted chatbots and automated conversation flows across Instagram DM, Facebook Messenger, WhatsApp, TikTok, SMS, and email from one interface. Trigger-based flows (comments, story replies, keywords, links) turn social engagement into captured leads and sales conversations.
All-in-one AI video creation platform. Its Video Agent turns a text prompt or script into a finished, share-ready avatar video (1080p/4K) without cameras, crews, or editing, plus AI avatars, digital twins, and 175+ language translation with lip sync.
AI-native CRM that captures every customer interaction automatically and runs agents to do the sales busywork. Headline: "CRM that remembers everything and does the work for you." Pitched as the agentic alternative to Salesforce, Attio, and HubSpot, logging emails, meetings, and calls and updating records for you instead of asking reps to do it by hand.
"The AI Front Office for Home Services," an always-on AI workforce for service businesses (HVAC, plumbing, electrical, and other trades) that answers every inbound call, text, and chat, qualifies urgency, checks technician availability, and books jobs straight into ServiceTitan or Housecall Pro 24/7. It also runs outbound re-engagement campaigns and scores CSR calls for coaching.
"Revenue at infinite scale." Actively deploys a persistent Per-Account Agent for every account in your market, autonomous AI that works each account 24/7, tells reps what to do next, and helps them do it. Built on a private, custom reasoning model trained per company on your GTM motion, products, and historical data.
Rox is an AI revenue operating system ("Revenue OS") that deploys a swarm of autonomous AI agents per customer account to run the full revenue cycle, prospecting, enrichment, outreach, meeting prep, conversation intelligence, pipeline/deal management, and account expansion. It sits on top of your existing CRM (Salesforce, HubSpot) and data warehouse rather than replacing them, so reps get agents that do the work while data stays where it lives.
The incumbent no-code automation platform with the widest app coverage (8,000+ integrations), priced per task (each successful action step). Now layering on AI via Zapier Agents, Copilot, and Chatbots.
The baseline against every option, decoded.
| tool | entry price | pricing model | free tier | self-host | mcp |
|---|---|---|---|---|---|
| Copy.ai baseline | $29/mo (Chat, monthly) or $24/mo billed annually ($288/yr)verify live | hybrid per-seat + workflow credits | 2,000 words/mo, no card | No | None |
| ~$9/mo | per-operation | 1,000 ops/mo | No | Both | |
| $29/mo | dual-meter | 200 actions/mo | No | Both | |
| $37/mo | per-credit | 5,000 credits/mo | No | Both | |
| $49.99/mo | per-credit | 400 credits/mo | No | Both | |
| $250/mo (annual) | subscription + credit usage | Free plan, 300 credits/mo | No | None | |
| $3,750/mo (Alice, billed annually) | per-worker annual contract, volume-based | None. No free plan or public trial | No | None | |
| $0.05/min (platform fee; +model & telephony pass-through) | per-minute usage (platform fee + model & telephony pass-through) | No ongoing free tier, ~60 free minutes at signup | No | Both | |
| $0.07/min (usage-based; realistic all-in $0.13–$0.31/min) | per-minute usage (voice) + per-message (chat) | Yes. Free account with $10 in credits, 20 free concurrent calls, full platform access, pre-built agent templates and simulation testing, plus community and email support. | Yes | Both | |
| Free, then $299/mo + $0.12/min | plan-based per-minute usage + platform fee | Start plan, $0/mo, no card, 2 free credits | Yes | Both | |
| $39/seat/mo (Creator, billed annually; $49 month-to-month) | per-seat tiers + custom enterprise | None. 7-day trial (Pro), card required | No | None | |
| $79/month (Starter) | per-plan monthly subscription (annual ~20% off) | No permanent free tier; free trial available with no credit card required | No | Server | |
| $600/month (Starter, 3,000 visitor resolutions) | tiered subscription by visitor resolutions + overage | 7-day trial, 500 resolutions, no card | No | None | |
| $47/mo (Growth Outreach, billed monthly) | Tiered subscription, sending plan plus separate credit plan | No free plan. 14-day trial, no card | No | None | |
| $0 (Free) / $49 per seat/mo billed annually | per-seat subscription + credit-based usage | Yes, permanent Free plan: $0, ~100 data credits/mo | No | Server | |
| $39/month (Base, monthly) | flat monthly tiers · send + credit caps | 14-day trial, no card | No | None | |
| $32/month (Hobby, monthly billing) | Tiered subscription with monthly message-credit allotments (free tier plus four paid tiers), plus usage-based overage credits | Yes. Free plan: $0/mo, 50 message credits/mo, 1 agent (agents get deleted on inactivity) | No | None | |
| $32.50/mo (Lyro AI add-on, 50 conversations/mo on annual billing) | freemium SaaS + usage-based Lyro AI conversation add-on | Yes. Free plan ($0/mo) includes 50 billable conversations/mo | No | Client | |
| $0.00/mo base (Pay As You Go); pay per min | per-minute usage, no flat fee | Free to build/test, pay on launch | No | Server | |
| $14/mo (Essential) | Freemium, contact-scaled subscription tiers plus per-contact overage | Yes. Free plan: 25 contacts, 4 automations, 2 channels | No | None | |
| $29/mo (Creator, monthly) / $24/mo billed annually | Freemium with credit-based subscription tiers (monthly credits + seat add-ons), plus pay-as-you-go API | Yes. Free plan: $0/mo, 3 videos/month up to 1 min each, 720p/1080p, watermarked. | No | Server | |
| $89/user/month (Startup, billed monthly) | Per-seat SaaS subscription (per user/month) on lower tiers, switching to a flat workspace fee on Growth | No permanent free plan. A "Try for Free" trial is offered; sign-up needed to use it. | No | Server | |
| Custom | Sales-led custom quote, scales with call volume and CSRs | None. No free trial and no self-serve sandbox or demo environment; access is sales-led only. | No | None | |
| Custom | custom enterprise, quote-on-request | No free tier. Site shows a "Start Trial"/demo CTA but terms are not public; in practice it is a demo-led enterprise sales process, not self-serve. | No | Both | |
| Free (Starter); paid Core $50/mo | usage-based (Agent Actions) + custom enterprise | Free Starter, ~2,000 Agent Actions/mo | No | Both | |
| ~$20/mo | per-task | 100 tasks/mo | No | Both |
Dirr is independent and not affiliated with, endorsed by, or sponsored by Copy.ai. Tool names and logos are the property of their respective owners. Figures are decoded from public pricing and dated; verify volatile prices on the vendor site before buying.
The cheapest alternative to Copy.ai is Vapi ($0.05/min (platform fee; +model & telephony pass-through)). For self-hosting, Retell AI can run on your own infrastructure. The right pick depends on whether you optimize for price, control, or hands-off automation.
Yes. n8n is free if self-hosted, and Gumloop's free tier gives 5,000 credits/mo. Most listed tools have a free plan to test before paying.
Common reasons: The big price cliff: the affordable $29/mo "Chat" plan is just chat with unlimited words, it does NOT include Workflows or Agents, which are the entire reason to use Copy.ai as a GTM platform. Those start at the $1,000/mo Growth tier, so the marketed go-to-market AI platform realistically costs $12,000/yr minimum, not $29/mo. Beware outdated comparison articles still quoting a $49 "Pro" or $249 "Team" workflow tier; that self-serve middle ground is gone from the current live prices page.