HubSpot Breeze review

4.1/5

AI marketing agent

Breeze is HubSpot's AI layer baked into its CRM and Marketing/Sales/Service Hubs. It bundles an embedded assistant, copilot features, and autonomous agents (Customer, Prospecting, Data, plus content and social tooling) that run on HubSpot Credits or outcome-based pricing. You do not buy Breeze standalone: you pay for a HubSpot Hub seat and Breeze consumes credits on top.

Visit HubSpot Breeze → last verified 2026-06-01

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Best for Teams already on HubSpot CRM. HubSpot Breeze starts ~$9/seat/mo (Marketing Hub Starter, annual) on a Seat-based Hub subscription plus credit-based and outcome-based AI usage model. Marketing Hub Starter runs ~$9/seat/mo annual (1,000 contacts, 500 Breeze Credits/mo); Professional is $800/mo annual (3 seats, 2,000 contacts, 3,000 credits, +$3,000 one-time onboarding); on top of that AI agents bill by outcome (Customer Agent $0.50 per resolved conversation, Prospecting Agent $1.00 per recommended lead) or via credits at $0.010 each.

Spec

pricing modelSeat-based Hub subscription plus credit-based and outcome-based AI usage
entry price~$9/seat/mo (Marketing Hub Starter, annual)verify livedecode →
free tierYes. Free HubSpot CRM tier includes Breeze Assistant and 100+ embedded AI features at no extra cost. Breeze Credits are included with paid Hubs (e.g. Marketing Hub Starter 500/mo, Pro 3,000/mo, Enterprise 5,000/mo).source →
self-hostNo
MCPNone
integrationsNative HubSpot CRM plus 1,700+ HubSpot App Marketplace integrations (Gmail, Outlook, Slack, Salesforce, Shopify, etc.)source →
API accessYes
affiliateUp to 30% recurring commission on subscription revenue (HubSpot Affiliate Program, paid via Impact)

The gotcha

the pricing catch

Breeze is not a standalone product and credits do not roll over. The headline seat price excludes AI usage: agents either burn included monthly credits (gone at month end) or trigger outcome-based charges, and Professional carries a $3,000 one-time onboarding fee. Customer and Prospecting agents need Pro or Enterprise.

Decode the real cost →

Best for

  • You want AI agents for content, social, prospecting and support that live directly inside your HubSpot CRM rather than a separate tool.

source: hubspot.com/pricing →

HubSpot Breeze pricing tiers

Prices move. Cells flagged verify link to the live vendor page.

Decode HubSpot Breeze pricing →
tiermonthlyannualincludedunit
Free CRM $0 n/a Breeze Assistant + 100+ embedded AI features, up to 2 users; no Breeze Credits account
Marketing Hub Starter $15verify $9 1,000 marketing contacts, 500 Breeze Credits/mo seat/mo
Marketing Hub Professional $890verify $800 2,000 contacts, 3,000 Breeze Credits/mo, 3 core seats (+$45/seat annual), $3,000 one-time onboarding mo
Marketing Hub Enterprise $3,600verify $3,600 10,000 contacts, 5,000 Breeze Credits/mo, 5 core seats (+$75/seat), $7,000 one-time onboarding mo
Breeze Credits add-on $10verify $9 1,000 extra credits/mo capacity pack; or pay-as-you-go $0.010/credit 1,000 credits
Customer Agent (outcome-based) $0.50verify n/a Per resolved conversation (50 credits); 28-day free trial; Pro/Enterprise only resolution
Prospecting Agent (outcome-based) $1.00verify n/a Per recommended lead (100 credits); 28-day free trial; Pro/Enterprise only lead

// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page

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Questions

How much does HubSpot Breeze cost?

HubSpot Breeze starts from ~$9/seat/mo (Marketing Hub Starter, annual). Marketing Hub Starter runs ~$9/seat/mo annual (1,000 contacts, 500 Breeze Credits/mo); Professional is $800/mo annual (3 seats, 2,000 contacts, 3,000 credits, +$3,000 one-time onboarding); on top of that AI agents bill by outcome (Customer Agent $0.50 per resolved conversation, Prospecting Agent $1.00 per recommended lead) or via credits at $0.010 each.

Can you self-host HubSpot Breeze?

No, HubSpot Breeze is cloud-only.

Does HubSpot Breeze support MCP?

HubSpot Breeze supports MCP as None, so it works with assistants like Claude and ChatGPT.

What's the catch with HubSpot Breeze's pricing?

Breeze is not a standalone product and credits do not roll over. The headline seat price excludes AI usage: agents either burn included monthly credits (gone at month end) or trigger outcome-based charges, and Professional carries a $3,000 one-time onboarding fee. Customer and Prospecting agents need Pro or Enterprise.