HubSpot Breeze review
★ 4.1/5AI marketing agent
Breeze is HubSpot's AI layer baked into its CRM and Marketing/Sales/Service Hubs. It bundles an embedded assistant, copilot features, and autonomous agents (Customer, Prospecting, Data, plus content and social tooling) that run on HubSpot Credits or outcome-based pricing. You do not buy Breeze standalone: you pay for a HubSpot Hub seat and Breeze consumes credits on top.
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Best for Teams already on HubSpot CRM. HubSpot Breeze starts ~$9/seat/mo (Marketing Hub Starter, annual) on a Seat-based Hub subscription plus credit-based and outcome-based AI usage model. Marketing Hub Starter runs ~$9/seat/mo annual (1,000 contacts, 500 Breeze Credits/mo); Professional is $800/mo annual (3 seats, 2,000 contacts, 3,000 credits, +$3,000 one-time onboarding); on top of that AI agents bill by outcome (Customer Agent $0.50 per resolved conversation, Prospecting Agent $1.00 per recommended lead) or via credits at $0.010 each.
Spec
The gotcha
Breeze is not a standalone product and credits do not roll over. The headline seat price excludes AI usage: agents either burn included monthly credits (gone at month end) or trigger outcome-based charges, and Professional carries a $3,000 one-time onboarding fee. Customer and Prospecting agents need Pro or Enterprise.
Decode the real cost →Best for
- You want AI agents for content, social, prospecting and support that live directly inside your HubSpot CRM rather than a separate tool.
source: hubspot.com/pricing →
HubSpot Breeze pricing tiers
Prices move. Cells flagged verify link to the live vendor page.
| tier | monthly | annual | included | unit |
|---|---|---|---|---|
| Free CRM | $0 | n/a | Breeze Assistant + 100+ embedded AI features, up to 2 users; no Breeze Credits | account |
| Marketing Hub Starter | $15verify | $9 | 1,000 marketing contacts, 500 Breeze Credits/mo | seat/mo |
| Marketing Hub Professional | $890verify | $800 | 2,000 contacts, 3,000 Breeze Credits/mo, 3 core seats (+$45/seat annual), $3,000 one-time onboarding | mo |
| Marketing Hub Enterprise | $3,600verify | $3,600 | 10,000 contacts, 5,000 Breeze Credits/mo, 5 core seats (+$75/seat), $7,000 one-time onboarding | mo |
| Breeze Credits add-on | $10verify | $9 | 1,000 extra credits/mo capacity pack; or pay-as-you-go $0.010/credit | 1,000 credits |
| Customer Agent (outcome-based) | $0.50verify | n/a | Per resolved conversation (50 credits); 28-day free trial; Pro/Enterprise only | resolution |
| Prospecting Agent (outcome-based) | $1.00verify | n/a | Per recommended lead (100 credits); 28-day free trial; Pro/Enterprise only | lead |
// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page
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Questions
How much does HubSpot Breeze cost?
HubSpot Breeze starts from ~$9/seat/mo (Marketing Hub Starter, annual). Marketing Hub Starter runs ~$9/seat/mo annual (1,000 contacts, 500 Breeze Credits/mo); Professional is $800/mo annual (3 seats, 2,000 contacts, 3,000 credits, +$3,000 one-time onboarding); on top of that AI agents bill by outcome (Customer Agent $0.50 per resolved conversation, Prospecting Agent $1.00 per recommended lead) or via credits at $0.010 each.
Can you self-host HubSpot Breeze?
No, HubSpot Breeze is cloud-only.
Does HubSpot Breeze support MCP?
HubSpot Breeze supports MCP as None, so it works with assistants like Claude and ChatGPT.
What's the catch with HubSpot Breeze's pricing?
Breeze is not a standalone product and credits do not roll over. The headline seat price excludes AI usage: agents either burn included monthly credits (gone at month end) or trigger outcome-based charges, and Professional carries a $3,000 one-time onboarding fee. Customer and Prospecting agents need Pro or Enterprise.