Clay pricing explained (2026): the real cost
verified 2026-06-01Entry paid plan (Launch) runs about $167/mo billed annually (~$2,004/yr) for ~2,500 Data Credits and 15,000 Actions a month; using your own API keys spends only Actions, not Data Credits. Prices verified 2026-06-01 against clay.com. prices change often, verify live
The tiers
Monthly and annual. The unit you pay against, per plan.
| tier | monthly | annual | what's included | unit |
|---|---|---|---|---|
| Free | $0verify live | $0 | ~100 Data Credits + 500 Actions/mo, unlimited seats/tables (200 rows/table max), Claygent, multi-provider waterfalls | per month |
| Launch | $209 (billed monthly)verify live | $167/mo (billed annually) | ~2,500 Data Credits + 15,000 Actions/mo, phone enrichment, job-change signals, email integrations, up to 50K rows/table | per month |
| Growth | $595 (billed monthly)verify live | $446/mo (billed annually) | ~6,000 Data Credits + 40,000 Actions/mo, CRM auto-sync, HTTP API, web intent signals, 1 ads audience, priority support | per month |
| Enterprise | Custom (contact sales)verify live | Custom (contact sales) | 100,000+ Data Credits + 200,000+ Actions/mo, unlimited audiences, data warehouse syncs, SSO, RBAC, dedicated growth strategist | per month |
// pools and per-unit rates are volatile · verified 2026-06-01 · cells flagged verify live link to the live vendor page
Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions).
Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.
See live pricing on Clay →Worth it if
- You want to automate lead enrichment and AI web research to build hyper-targeted outbound lists.
- Your usage stays inside the included allowance.
- You value GTM data enrichment and AI prospecting research over raw lowest cost.
Look elsewhere if
- Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.
- You're highly cost-sensitive at scale.
- A cheaper tool in the comparison covers your use case.
Ready to try Clay?
Start on the free tier (Free plan: $0/mo, ~100 Data Credits and 500 Actions per month, unlimited seats/tables (up to 200 rows per table), Claygent and multi-provider waterfalls included.), then size your plan with the numbers above.
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Questions
How much does Clay really cost?
Entry paid plan (Launch) runs about $167/mo billed annually (~$2,004/yr) for ~2,500 Data Credits and 15,000 Actions a month; using your own API keys spends only Actions, not Data Credits.
Does Clay have a free tier?
Free tier: Free plan: $0/mo, ~100 Data Credits and 500 Actions per month, unlimited seats/tables (up to 200 rows per table), Claygent and multi-provider waterfalls included..
What's the catch with Clay's pricing?
Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.
Is Clay worth it?
Clay is worth it if you specifically need GTM data enrichment and AI prospecting research. That's where it beats the alternatives. Entry paid plan (Launch) runs about $167/mo billed annually (~$2,004/yr) for ~2,500 Data Credits and 15,000 Actions a month; using your own API keys spends only Actions, not Data Credits. If your usage is high-volume or budget is the priority, a cheaper tool in the comparison will do the same work for less.