Clay review

★ 4.0/5

GTM data/enrichment platform

Clay is a go-to-market data platform that pulls contact and company data from 150+ providers in waterfall enrichment, then lets you act on it with Claygent, an AI research agent that scrapes the web for custom data points. It sits between your prospecting list and your CRM/outbound stack, automating research and list-building that teams used to do by hand. Pricing splits into "Data Credits" (the data you buy) and "Actions" (platform orchestration), a model introduced in the March 2026 pricing overhaul.

Researched & verified by Dirr Research · scored by our rubric

Visit Clay → last verified 2026-06-01

Affiliate link · how we make money

Best for GTM data enrichment and AI prospecting research. Clay starts ~$167/mo on a Credit-based subscription split into Data Credits (provider data) and Actions (platform usage); annual or monthly billing, with Enterprise custom-quoted. model. Entry paid plan (Launch) runs about $167/mo billed annually (~$2,004/yr) for ~2,500 Data Credits and 15,000 Actions a month; using your own API keys spends only Actions, not Data Credits.

Spec

pricing modelCredit-based subscription split into Data Credits (provider data) and Actions (platform usage); annual or monthly billing, with Enterprise custom-quoted.
entry price~$167/moverify livedecode →
free tierFree plan: $0/mo, ~100 Data Credits and 500 Actions per month, unlimited seats/tables (up to 200 rows per table), Claygent and multi-provider waterfalls included.source →
self-hostNo
MCPServer
integrations150+ data providers, HubSpot/Salesforce CRM sync, HTTP API, email sending, data warehouse syncs (Enterprise), Claygent web researchsource →
API accessYes
affiliate20% revenue-share on referred customers (via the Solutions Partner / affiliate rev-share program); referred users also get 3,000 credits. Paid out via PayPal after a 30-day pending period.

The gotcha

the pricing catch

Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.

Decode the real cost →

Best for

  • You want to automate lead enrichment and AI web research to build hyper-targeted outbound lists.

source: clay.com/pricing →

Clay pricing tiers

Prices move. Cells flagged verify link to the live vendor page.

Decode Clay pricing →
tiermonthlyannualincludedunit
Free $0verify $0 ~100 Data Credits + 500 Actions/mo, unlimited seats/tables (200 rows/table max), Claygent, multi-provider waterfalls per month
Launch $209 (billed monthly)verify $167/mo (billed annually) ~2,500 Data Credits + 15,000 Actions/mo, phone enrichment, job-change signals, email integrations, up to 50K rows/table per month
Growth $595 (billed monthly)verify $446/mo (billed annually) ~6,000 Data Credits + 40,000 Actions/mo, CRM auto-sync, HTTP API, web intent signals, 1 ads audience, priority support per month
Enterprise Custom (contact sales)verify Custom (contact sales) 100,000+ Data Credits + 200,000+ Actions/mo, unlimited audiences, data warehouse syncs, SSO, RBAC, dedicated growth strategist per month

// pools and per-unit rates are volatile · cells flagged verify link to the live vendor page

Compare Clay with…

clay pricing decoded→ clay alternatives→ best ai sales agents→

Questions

How much does Clay cost?

Clay starts from ~$167/mo. Entry paid plan (Launch) runs about $167/mo billed annually (~$2,004/yr) for ~2,500 Data Credits and 15,000 Actions a month; using your own API keys spends only Actions, not Data Credits.

Can you self-host Clay?

No, Clay is cloud-only.

Does Clay support MCP?

Clay supports MCP as Server, so it works with assistants like Claude and ChatGPT.

What's the catch with Clay's pricing?

Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.