alternatives

Clay alternatives (2026)

The cheapest alternative to Clay is Salesforce Agentforce (~$2 per conversation (usage-based)). Below: the strongest alternatives, ranked, with the real reason to switch.

closest cheaper pickSalesforce Agentforce~$2 per conversation (usage-based)
self-host picknonemanaged only
total compared14managed and self-host options

Pricing decoded and verified 2026-06-01 against each vendor's live page; volatile figures flagged "verify live".

what you're leaving

Clay is clay is a go-to-market data platform that pulls contact and company data from 150+ providers in waterfall enrichment, then lets you act on it with Claygent, an AI research agent that scrapes the web for custom data points. It sits between your prospecting list and your CRM/outbound stack, automating research and list-building that teams used to do by hand. Pricing splits into "Data Credits" (the data you buy) and "Actions" (platform orchestration), a model introduced in the March 2026 pricing overhaul. The drawback: Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.

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Ranked alternatives

Ordered by how cleanly they replace Clay.

01

Artisan (Ava AI BDR)

vs Clay

Artisan is an autonomous AI BDR platform built around "Ava," an AI sales agent that runs end-to-end outbound on autopilot: finding and enriching leads from a 250M+ verified B2B contact database, writing and sending personalized multi-channel sequences across email and LinkedIn, then handling replies and booking meetings into your CRM. You point it at an ICP and it sources, enriches, sequences, and follows up without a human BDR driving each step.

self-hostNo mcpNone modelsubscription + credit usage
$250 (annual)/mo Visit →
02

11x

vs Clay

11x sells autonomous "digital workers" for go-to-market teams. Alice is an AI SDR that runs outbound prospecting end to end (lead research and enrichment from 50+ sources, ICP matching, and multi-channel sequencing across email, LinkedIn, SMS and phone), while Julian handles inbound voice and chat qualification.

self-hostNo mcpNone modelper-worker annual contract, volume-based
$3,750 (Alice, billed annually)/mo Visit →
03

Instantly

vs Clay

All-in-one cold email outreach and sales engagement platform with an AI Sales Agent (AI SDR), a B2B lead database (SuperSearch), unlimited email-account warmup, deliverability and inbox-placement tooling, a native CRM, and AI campaign generation. It is built for sending cold email at volume across many sending accounts.

self-hostNo mcpNone modelTiered subscription, sending plan plus separate credit plan
$47 (Growth Outreach, billed monthly)/mo Visit →
04

Apollo.io

vs Clay

Apollo.io is an end-to-end AI sales platform combining a 230M+ contact and 30M+ company B2B database with prospecting, enrichment, multichannel sequencing, a dialer, and conversation intelligence. Its AI layer (Apollo AI assistant and outbound automation) drafts personalized emails, scores and prioritizes leads, and surfaces signals so reps can run outreach from one tool instead of stitching together separate data, sequencing, and dialer products.

self-hostNo mcpServer modelper-seat subscription + credit-based usage
$0 (Free) / $49 per seat billed annually/mo Visit →
05

Smartlead

vs Clay

Cold email outreach and AI outbound platform built around deliverability infrastructure (unlimited mailboxes, automated warmup, per-campaign IP rotation) plus autonomous SmartAgents that research leads, write personalized emails, and manage replies. It targets high-volume senders and agencies running multiple client workspaces.

self-hostNo mcpNone modelflat monthly tiers · send + credit caps
$39nth (Base, monthly)/mo Visit →
06

Lightfield

vs Clay

AI-native CRM that captures every customer interaction automatically and runs agents to do the sales busywork. Headline: "CRM that remembers everything and does the work for you." Pitched as the agentic alternative to Salesforce, Attio, and HubSpot, logging emails, meetings, and calls and updating records for you instead of asking reps to do it by hand.

self-hostNo mcpServer modelPer-seat SaaS subscription (per user/month) on lower tiers, switching to a flat workspace fee on Growth
$89/usernth (Startup, billed monthly)/mo Visit →
07

Actively AI

vs Clay

"Revenue at infinite scale." Actively deploys a persistent Per-Account Agent for every account in your market, autonomous AI that works each account 24/7, tells reps what to do next, and helps them do it. Built on a private, custom reasoning model trained per company on your GTM motion, products, and historical data.

self-hostNo mcpBoth modelcustom enterprise, quote-on-request
Custom/mo Visit →
08

Rox

vs Clay

Rox is an AI revenue operating system ("Revenue OS") that deploys a swarm of autonomous AI agents per customer account to run the full revenue cycle, prospecting, enrichment, outreach, meeting prep, conversation intelligence, pipeline/deal management, and account expansion. It sits on top of your existing CRM (Salesforce, HubSpot) and data warehouse rather than replacing them, so reps get agents that do the work while data stays where it lives.

self-hostNo mcpBoth modelusage-based (Agent Actions) + custom enterprise
Free (Starter); paid Core $50/mo Visit →
09

Outreach

vs Clay

Outreach is an enterprise AI sales execution platform that combines multi-channel sequences, conversation intelligence, deal and pipeline management, and forecasting in one system. It has repositioned around AI agents (Research, Revenue, Personalization, Deal, Meeting Prep) layered on top of its classic sales engagement engine. It is built for revenue teams that want a single platform across the full sales cycle rather than point tools.

self-hostNo mcpNone modelQuote-based per-seat (annual contract) plus consumption-based AI credits; no published list prices
Custom (contact sales)/mo Visit →
10

Salesloft

vs Clay

Salesloft is an AI-powered revenue orchestration platform (now part of Clari) built around Cadence, Conversations, Deals, and Forecast, with a Rhythm AI layer that turns buyer signals into recommended seller actions. It is an enterprise sales-team workflow tool rather than an autonomous agent builder. Pricing is per-seat and entirely quote-based across its Essentials, Advanced, and Premier packages.

self-hostNo mcpServer modelPer-seat, annual contract, quote-based (no public list pricing); optional paid add-ons (dialer, Conversations)
Custom (contact sales)/mo Visit →
11

Gong

vs Clay

Gong is a revenue intelligence platform that captures and analyzes sales calls, emails, and meetings, then layers AI agents on top to surface deal risk, coach reps, and forecast pipeline. It is built for revenue teams who want conversation data turned into actionable guidance rather than a DIY agent builder. Sold as a per-seat license plus a mandatory platform fee, with all pricing quote-based.

self-hostNo mcpNone modelPer-seat license plus a mandatory annual platform fee, quote-only (custom negotiated)
Custom (contact sales)/mo Visit →
12

Qualified (Piper the AI SDR)

vs Clay

Qualified is a Salesforce-native pipeline generation platform whose flagship is Piper, an AI SDR built for inbound. Piper engages website visitors in real time over chat, voice, and video, qualifies them, books meetings, and sends AI-generated follow-up emails, all running on top of your Salesforce data. It is sold as a "digital employee" priced against the cost of a human SDR rather than per conversation.

self-hostNo mcpNone modelQuote-based annual platform fee across three tiers (Premier, Enterprise, Ultimate). No published list prices; Qualified deliberately rejected per-conversation/consumption pricing in favor of flat predictable packages sized to a human SDR's cost.
Custom (contact sales)/mo Visit →
13

Salesforce Agentforce

vs Clay

Agentforce is Salesforce's native AI agent layer that builds autonomous agents on top of CRM, Data Cloud, and Flow. Agents are configured in the Agent Builder with no-code topics and actions, grounded in your Salesforce data, and deployed across service, sales, and employee-facing channels. It is consumption-priced rather than per-seat, billed either per conversation or via Flex Credits per action.

self-hostNo mcpNone modelConsumption-based: either $2 per conversation or Flex Credits charged per agent action (no per-seat license). Requires an underlying Salesforce edition plus often Data Cloud.
~$2 per conversation (usage-based)/mo Visit →
14

AiSDR

vs Clay

AiSDR is a pure-play autonomous AI sales development rep that prospects, researches leads, and runs personalized outreach across email and LinkedIn (plus texting) on your behalf. It handles the full top-of-funnel: finding intent-matched leads, writing and sending AI-researched messages, following up, and booking meetings into your calendar. It is a done-for-you outbound platform rather than a builder you assemble yourself.

self-hostNo mcpNone modelSubscription billed quarterly in advance, priced by monthly volume of AI messages and lead-search credits; unlimited seats. Annual prepay gives ~20% off. Enterprise is custom-quoted.
~$900/mo Visit →

Clay vs the alternatives

The baseline against every option, decoded.

toolentry pricepricing modelfree tierself-hostmcp
Clay baseline ~$167/moverify live Credit-based subscription split into Data Credits (provider data) and Actions (platform usage); annual or monthly billing, with Enterprise custom-quoted. Free plan: $0/mo, ~100 Data Credits and 500 Actions per month, unlimited seats/tables (up to 200 rows per table), Claygent and multi-provider waterfalls included. No Server
Artisan (Ava AI BDR) $250/mo (annual) subscription + credit usage Free plan, 300 credits/mo No None
11x $3,750/mo (Alice, billed annually) per-worker annual contract, volume-based None. No free plan or public trial No None
Instantly $47/mo (Growth Outreach, billed monthly) Tiered subscription, sending plan plus separate credit plan No free plan. 14-day trial, no card No None
Apollo.io $0 (Free) / $49 per seat/mo billed annually per-seat subscription + credit-based usage Yes, permanent Free plan: $0, ~100 data credits/mo No Server
Smartlead $39/month (Base, monthly) flat monthly tiers · send + credit caps 14-day trial, no card No None
Lightfield $89/user/month (Startup, billed monthly) Per-seat SaaS subscription (per user/month) on lower tiers, switching to a flat workspace fee on Growth No permanent free plan. A "Try for Free" trial is offered; sign-up needed to use it. No Server
Actively AI Custom custom enterprise, quote-on-request No free tier. Site shows a "Start Trial"/demo CTA but terms are not public; in practice it is a demo-led enterprise sales process, not self-serve. No Both
Rox Free (Starter); paid Core $50/mo usage-based (Agent Actions) + custom enterprise Free Starter, ~2,000 Agent Actions/mo No Both
Outreach Custom (contact sales) Quote-based per-seat (annual contract) plus consumption-based AI credits; no published list prices No free tier and no self-serve free trial; access is gated behind a sales demo No None
Salesloft Custom (contact sales) Per-seat, annual contract, quote-based (no public list pricing); optional paid add-ons (dialer, Conversations) No free tier and no free trial; evaluation is demo-only via sales. No Server
Gong Custom (contact sales) Per-seat license plus a mandatory annual platform fee, quote-only (custom negotiated) No free tier and no published free trial; pricing is quote-only via a sales demo. No None
Qualified (Piper the AI SDR) Custom (contact sales) Quote-based annual platform fee across three tiers (Premier, Enterprise, Ultimate). No published list prices; Qualified deliberately rejected per-conversation/consumption pricing in favor of flat predictable packages sized to a human SDR's cost. No clearly documented free tier; demo-led sales process. Some third-party listings mention a 7-day Piper trial, but this is not confirmed on Qualified's own site. No None
Salesforce Agentforce ~$2 per conversation (usage-based) Consumption-based: either $2 per conversation or Flex Credits charged per agent action (no per-seat license). Requires an underlying Salesforce edition plus often Data Cloud. Free 100K Flex Credits (200K in US/global) via the $0 Salesforce Foundations add-on for Enterprise Edition+, plus a free Agentforce Developer Edition for prototyping. One-time grant, not a monthly refresh. No None
AiSDR ~$900/mo Subscription billed quarterly in advance, priced by monthly volume of AI messages and lead-search credits; unlimited seats. Annual prepay gives ~20% off. Enterprise is custom-quoted. No free trial and no free tier. You can chat with the AI or use the free AI Strategist/GTM recommendation tool before buying, but running outreach requires a paid plan. No None

Dirr is independent and not affiliated with, endorsed by, or sponsored by Clay. Tool names and logos are the property of their respective owners. Figures are decoded from public pricing and dated; verify volatile prices on the vendor site before buying.

Questions

What is the best alternative to Clay?

The cheapest alternative to Clay is Salesforce Agentforce (~$2 per conversation (usage-based)). The right pick depends on whether you optimize for price, control, or hands-off automation.

Is there a free alternative to Clay?

Yes. n8n is free if self-hosted, and Gumloop's free tier gives 5,000 credits/mo. Most listed tools have a free plan to test before paying.

Why switch from Clay?

Common reasons: Pricing was overhauled in March 2026: the old Starter/Explorer/Pro tiers were replaced by Launch and Growth, and there are now two separate meters (Data Credits + Actions). Headline prices are the annual-billing starting rates; paying monthly costs more (Launch ~$209/mo) and Claygent's variable AI models bill by token consumption on top of your credit allotment, so real spend scales with usage.

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